Avon 360: A Lifestyle Connection
Avon 360 is a holistic system that tracks data through wearable patches. It also incorporates an interactive smart mirror and intelligent packaging as a guide across all user’s lifestyles.
CHALLENGE
Avon’s brand is built on personal relationships and one on one interactions. In a digital age, how can they maintain this essence, while driving the future of beauty?INSIGHTS
Beauty starts from within. Users look toward nutrition, physical activities and mental health because they value a deeper sense of wellbeing, beyond topical products.SOLUTION
Health is affected by multiple factors. Avon 360 reflects this integration and encourages users to make better choices considering all aspects of health.Avon Calling: Not your grandmother’s brand
Avon, a direct sales company founded in 1886, sells beauty, personal care and household products door to door. Avon’s image is tied to the past and no longer relevant. The beauty industry has embraced technology, while Avon has been slow and resistant.
Consulting
Your AI consultant uses this data to make personalized self improvement suggestions.
Intelligent Packaging
Intelligent packaging uses finger print scan to reflect how items relate to each user’s personal daily intake. Nutrition label is printed on a flexible LCD film, a technology which is currently on the market in other applications like smart phones and watches.
